Shop Smarter™.
Save Big.
REBEL is the ultimate destination to Shop Smarter™. We offer unbeatable savings on open-box and overstock products, making it simple to shop with purpose every day.
Together, we’ve saved
25,000,000
lbs from landfills—giving great products a second life.
Our Story
We believe smart shopping should be the standard. REBEL makes it easy to Shop Smarter™ with unbeatable savings on open-box and overstock products from top brands and retailers. Every item is quality-checked and delivered straight to your door—so you can save big while shopping with purpose.
Our Impact
Every purchase with REBEL helps reduce waste and keep perfectly good products in use. As a Certified B Corp, we’re committed to high social and environmental standards—ensuring that great products find new homes instead of ending up in landfills. That’s our Pinky Promise.
Our Technology
We take the guesswork out of savings. Our Smart Pricing Technology analyzes real-time market insights to guarantee the best deal on the brands you love. By pricing smarter, we help you shop with confidence—saving money while keeping products in circulation and out of landfills.
Our Founder
Emily Hosie founded REBEL with a clear mission—to make smart shopping the standard while tackling retail waste at scale. With a career in driving industry-changing growth in retail, she saw firsthand the need for a better way to shop returns and overstock—one that benefits both consumers and the planet.
Since launching in 2020, Emily has led REBEL to become a Certified B Corp and the leading tech-driven recommerce solution for returns and overstock in North America. Today, REBEL diverts over 25 million pounds of products from landfills annually—giving high-quality items a second life in homes that need them.
At REBEL, you’ll find top brands at up to 50% off retail, with every item quality-checked so you can shop with confidence —all while reducing the environmental impact of retail waste. Smart shopping starts here.
Shopping smarter isn’t just about savings—it’s about changing the way retail works. We’re proving that sustainability and affordability can go hand in hand, giving brands a better solution and families more ways to save.